Client: Marketing team at CCSF

In preparation for the upcoming semester, the CCSF Marketing team was looking for a more exciting promotional piece that would be based around  a photo of the school mascot. The front copy that would appear next to Rocky the Ram had a personable yet straight-forward voice that had to be carried through the design and represent CCSF with character and confidence. The college branding guide was provided for typefaces and colors as well as the direction that this was to be a die-cut folding card that could stand up on its own.

Fitting all of the individual facts and figures into the interior, with mindfulness to the crease, was a special challenge in organizational spacing and flow. Further containing the necessary details, contact information, and QR codes onto the oddly-shaped back side took even more careful finessing.